Case Studies

cms-content-strategy

Developing a CMS Content Strategy

Driving SOLUM’s Digital Triumph

Client

SOLUM Global

Industry

Finance

Location

Germany

Client Since

2020

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About the Client

SOLUM Global is a powerhouse in the world of Electronic Shelf Label (ESL) technology, born as a spin-off from Samsung and now standing tall with a global footprint. With roots in South Korea, SOLUM has expanded its influence across Germany, the USA, and Japan, supported by a robust R&D center in India and manufacturing hubs scattered across Asia and South America. Today, SOLUM ranks among the top ESL providers in Europe and America, leading the charge with Newton ESL—the most advanced digital label in the market.

The Challenge

In 2020, SOLUM found itself at a crossroads. While they had the technology, they needed a boost in online visibility to outshine their competitors and dominate the first page of search engine results. The mission was clear: drive more leads and make SOLUM the name on everyone’s lips in the ESL industry.Twin Rams’ ApproachTwin Rams Media Group stepped in with a tailored digital marketing strategy designed to elevate SOLUM’s online presence and attract qualified leads. Our comprehensive solution included:- Search Engine Optimization (SEO): Ensuring SOLUM’s website and content climbed the ranks to dominate search engine results.- Content Creation: Crafting optimized articles and blogs that not only inform but engage.- Social Media Management: Amplifying SOLUM’s voice across LinkedIn, Facebook, Instagram, Twitter/X, and YouTube.- Paid Ads: Targeted campaigns to capture high-intent traffic.- Email Marketing: Building relationships through well-crafted email funnels and newsletters.

Results that Speak Volumes

Our strategic efforts bore fruit—SOLUM’s website surged to the top of Google’s search results, with several articles claiming the coveted first and second positions for key ESL-related terms. But the story doesn’t end there. Before partnering with Twin Rams, SOLUM was generating about 200 leads. Fast forward two years, and that number skyrocketed to approximately 1,600 leads. On the social media front, SOLUM’s LinkedIn following expanded from a modest 900 to an impressive 6,000-plus. Twin Rams also launched and grew their Twitter/X and Instagram accounts, amassing over 320 followers on Twitter/X and nearly 500 on Instagram.

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